Are you trying to build a community for your company or brand? Are you looking to go beyond just big numbers of Facebook fans or Twitter followers?
As per ensuring your moves and presence in internet you need to know about different roles for those who work with social media in business. Among the many roles, the community manager is by far the most important because he or she is on the front lines of communication. This is what you might expect from a community manager:
A community manager usually manages an editorial calendar for a blog/community, a Twitter account and various third-party social media channels like a Facebook fan page or a YouTube account in your behalf:
A community manager may also be responsible for managing a social listening platform and filtering/assigning conversations to others in the business unit for a proper response. He or she may even organize in-person events (or town halls) to get feedback from the community. The community manager is the face of the brand. Conversations are at the core of the job responsibility.
Over the years, this service has changed becoming updated, now this concept requires fresh mind and continuous learning from simple details through. When we refer to community, it’s not just a “social networking” site where users are required to login and create profiles. Communities can be built on Twitter, YouTube and even on a blog where the conversations are happening within the comments.
Develop an internal analysis before starting your push in market and strictly start for these conceps:
- Integrate yourself & Embed within your community.
- Avoid keeping your only focus on monetizing and results you get.
- To become successful, avoid to become a play-back recorder, get the community involved.