Nielsen study on "social media" in Spain 2011

Nielsen published the study on "social media" in Spain 2011

Nielsen has just published the findings of a study in this year 2011 on the insight Social Media and usage of Social Networks in Spain.

Following information should be noted:

1. Spanish social coverage has sky-rocketed in this year, with 82% of social media presence.
2. Present profile is social media executives and unemployed, as well as users between 18 and 34 years.
3. Unemployed choose to Facebook as favourite social network, while executives opt for Twitter and LinkedIn. Google + is the favourite for users with a technical background, while Tuenti is still strong in teenager niche.
4.  Facebook is in the Top5 between social networks and blogs of more use 'in minutes'. It is followed by Tuenti, and Badoo is over Twitter!
5.  The greatest increase in use of social media is within mobiles, with 37% usage.
6. Active users in social media are influential in the offline environment.
7. The microblogging social network Twitter, nearly doubled its audience compared to 2010. Women and girls from 18 to 24 years are the new users.
8.  Although Spanish Internet users spend most total time on Facebook, the first site by person remains being Tuenti, with an average of 4 hours and 42 minutes.

Key questions:
 # 1. Social media is important, creates impact, generates intentions and moves sales.
 # 2. However, there is also an impact beyond the departments of Marketing and Sales.
 # 3. To capture this value, you must create a new strategy based on the measurement the first step to evolute.
 # 4. CGM analysis has to be key: consumers need and want to be heard.

Find here the official slide-show: Here (width="425" height="355")